An electronic cigarette (also known as an e-cig) is a battery powered vaporizer used to simulate the feeling of smoking, but without tobacco. Instead “vapers” (the term used to describe electronic cigarette smokers) fill their electronic cigarette with a liquid (known as an e-Liquid). In general e-Liquids come in many different flavors and can come with different levels of nicotine. See how owning a Juicity Vapor franchise gives you a competitive edge when it comes to e-Liquids (Learn More).
There is a very broad market of people who use electronic cigarettes. According to the Tobacco Vapor Electronic Cigarette Association, there are over 3.5 million electronic cigarette users and that number is steadily growing. As a Juicity Vapor franchise owner you will attract a diverse group of customers. Your customers will NOT just be millennials and typically range in ages eighteen through ninety-nine years old! Since your store will be more like a lounge than a stuffy smoke shop it will be comfortable for everyone.
Part of the reason electronic cigarettes have been so popular is because they help people quit smoking by satisfying the hand-to-mouth sensation that is absent from any other solution. In addition, there is an entire market of “hobby vapers”. Hobby vapers are people who simply like to smoke vapor, experiment with different e-Liquid flavors or in some cases turn to vaping as an alternative to excessive eating. For this and many other reasons Juicity Vapor has positioned itself as a recession resistant business.
“Vaping” is NOT Just a Fad
A fad is defined by Merriam-Webster dictionary as something that is very popular for a short period of time.
Vaping does not show the characteristics of a typical fad. Rather it is a new trend that studies suggest is not going anywhere. According to the Consumer Advocates for Smokefree Alternatives Association, electronic cigarettes were invented in 2003 and first introduced in the United States in 2007. Since then they have steadily become more popular and has turned into a multi-billion dollar industry. Bloomberg Intelligence, a sector of Bloomberg Industries, projects that electronic cigarette sales will even exceed sales of traditional cigarettes by 2047.
It’s clear to see that vaping is here to stay. Why wait any longer to be part of this exciting and booming industry?